Apply before 15 April

Million-Euro prize for sustainability innovation – entries open now


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Are you a green start-up entrepreneur from Germany, Great Britain, the Netherlands, Norway or Sweden? Submit your sustainable business plan and win €500,000 to further develop your green product or service.


Entries are now open to green start-ups

A million-Euro innovation prize, The Postcode Lotteries Green Challenge, is seeking great ideas that help make daily life more sustainable.

The award is open to entrepreneurs with an idea for a product or service that creates a more sustainable planet. Entrants must be from the UK, Germany, Sweden, the Netherlands or Norway, and their idea should be advanced enough to reach the market in the next two years.


Win up to €500k to scale your green product or service

Organisers are looking for relatable ideas – solutions that can be used in daily life or be made into a consumer product. Entries close on 15 April. The winner receives €500,000, one runner up €200,000, and three other finalists €100,000 each. Six months of business coaching and support are also on offer to every finalist.

Apply online by 15 April 2021.


About the Green Challenge award

The award has been held annually since 2007. Last year’s winner was Solublue, a UK business creating packaging material from seaweed. The product, which looks and feels like plastic, absorbs excess moisture from food and prevents mould growth. It is bio digestible, which means it safe for marine life. Co-founder Ayca Dundar said: “Winning the top prize is not only going to revolutionise our growth plans, but it will also provide further confidence to investors that our technology is the future.”

Runners-up included Dutch company Orbisk – inventors of the world’s first automated food waste monitor for restaurants – and Enjay, a Swedish business helping restaurants recover energy from their ventilation systems. Winners of past awards include companies producing sustainable alternatives to cement, and energy-generating glass windows.

Find out more and apply for the Postcode Lotteries Green Challenge


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