Ashden Winners

Empower Generation / Bringing clean energy to Nepal, helping to alleviate poverty, improve health and reduce carbon emissions

Area of work:

Energy and Women, Energy for Development

Region: Asia

Awards Year: 2017

Supported by

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Empower Generation is bringing clean energy to remote areas of Nepal, helping to alleviate poverty, improve health and reduce carbon emissions. The organisation is empowering rural women, who tend to be disproportionately affected by energy poverty, to become entrepreneurs by training them to set up their own clean energy business and manage a sales force.

Reliable, affordable energy will be essential for socio-economic development and poverty reduction in Nepal. A quarter of people lack access to electricity and, even those who do have access, suffer regular power cuts. GDP per capita is about $700 and many people spend up to 20% of this on kerosene and candles for basic lighting. Women generally manage household energy and stand to gain most from the clean energy transition.

Over 56,300 products sold

23 entrepreneurs

259 active sales agents

"The training and support that Empower Generation provides to women to help them run their own clean energy businesses is crucial and makes an enormous difference, improving both their financial literacy and their position in the community."

2017 Ashden Awards Judging Panel

Context

For many women in Nepal, especially in remote areas, there are limited opportunities to improve their lives or take part in entrepreneurial activities. Less than 12% of women in Nepal participate in non-farm work.

Empower Generation was started to tackle these issues – to increase opportunities for women, reduce their vulnerability to exploitation and enable them to lead their communities out of energy poverty. As well as providing training, leadership opportunities and ongoing support, Empower Generation helps women tackle key barriers like confidence and resistance from family.

Empower Generation’s model

Empower Generation is a social enterprise, incorporated in the US, with its main operations to date in Nepal. Since 2012, Empower Generation has enabled 23 women entrepreneurs to register and run their own clean energy businesses and manage a network of 259 active sales agents who earn a commission on each sale.

CEO Mina Mahato in her shop (Pratapur, Kailali district, Nepal)

Entrepreneurs and sales agents sell a range of clean energy products including solar lights, solar home systems, clean cookstoves and water filters in hard-to-reach communities. Empower Generation provides training on sales and marketing, finance and management. They also provide marketing materials such as branded business cards, shop signs and catalogues. Empower Generation’s first entrepreneur and co-founder, Sita Adhikari, now runs the distribution business which supplies products to all the other entrepreneurs.

A ‘Field Mobiliser’ in each region acts as an on-the-ground mentor, helping entrepreneurs overcome business and cultural challenges, expand to new areas and feed back sales and performance data to Empower Generation’s head office in Kathmandu. Most marketing is done by entrepreneurs and agents directly in their communities and through sales demonstrations. Entrepreneur performance is assessed against monthly targets and a business plan which they set themselves and review periodically with their Field Mobilisers.

Events

The 2018 Ashden Awards Ceremony

Impact: Empowering women as clean energy leaders

A woman running her own clean energy business and managing money and people helps boost skills, self-confidence and change perceptions about women’s capabilities. Entrepreneurs serve as role models for their own sales agents and other young women in the community. There is room to move up the ladder: seven entrepreneurs started out as sales agents. Many entrepreneurs have decided to recruit their sales agents from marginalised castes. Though caste discrimination has been made illegal, it is still prevalent. These agents are reportedly gaining economic independence, confidence and respect.

I can balance doing good in my community with running a successful business. I am extremely proud of the sign outside my shop that bears my own name

Entrepreneur Mina Mahato

Ashden Award for Clean Energy for Women and Girls

Frontier Markets

The Future

In Nepal, Empower Generation plans to expand to 50 entrepreneurs and 1,000 active sales agents by 2020. They will also help current entrepreneurs scale up their businesses, to act as local distribution hubs for clean energy products. They have just begun to pilot selling pay as you go solar home systems through their entrepreneur/sales agent network using mobile money.

Empower Generation has started a pilot in Myanmar, replicating the model developed in Nepal, and ultimately aims to create an independent, global network of women-led clean energy businesses, partnering with other NGOs to enable this.

Before Empower Generation, I was working in a food packaging factory, working long hours and earning very little. I felt like I was swimming in a tiny well. Now I am swimming in the ocean. I have ambitions and there are possibilities for me.

Basanti Chaudhary, Entrepreneur