Louisa Ziane, Co-Founder and COO of Toast Ale
Our R&D team found they could cut the number of spokes without compromising the strength of the wheel, saving 100g of stainless steel per bike. When you do this on every bike, the emissions reductions really add up. Design changes like this mean we emit 6kg less CO2e per bike than 2 years ago.
Find out how they cut material and costs